Yes its true. It's not only beautiful in Hawaii but Delicious. First thing I did after I landed and started driving was stop at a fruitstand. Pineapple and red plums. Check. Precut and single wrapped. I ripped open the package like a hungry wolf and bit into heaven. Juice running down my chin, my hands full of sticky juice too. Shortly after my steering wheel was too. Four days later the steering wheel is still sticky and I've had pineapple with almost every meal. It's Maui gold and perfect. No comparison.